Rajiceva Shopping Mall will be developed as part of a mixed-use project incorporating an exclusive five-star hotel and office space. The mall features three underground levels of parking and five floors of leasable space offering both retail and entertainment facilities.

 

Rajiceva Shopping Mall is located in the very centre of Belgrade, on the main pedestrian street - Kneza Mihaila, which represents the top shopping venue of the capital, thus creating outstanding foot traffic (400,000 people per week). Kneza Mihaila Street is approximately one kilometre long and features some of the most renowned European retailers, such as Zara, Escada, Bally, Swarovski, Replay, Cesare Paciotti, etc. 

 

Adding to the superb location of the mall is the adjacent Kalemegdan Park, the number one attraction in the entire city, as well as the mixture of commercial and exclusive residential buildings in the near vicinity.

 

The main advantages of the location are: a large primary catchment area, high visibility from the prime shopping street of Belgrade and excellent accessibility from all parts of Belgrade.

 

Exclusive location, luxurious design, high-end fashion brands and carefully selected cafes and restaurants will turn Rajiceva Shopping Mall into a distinctive landmark and the central place of events of the city of Belgrade.

 

Various fashion brands, many of which will enter the Serbian market for the first time, exclusive supermarket, electronics and furniture store will enable visitors to satisfy all their needs in a pleasant atmosphere. Future visitors will also be attracted to Rajiceva Shopping Mall by its variety of cafes and restaurants where both the citizens and visitors of Belgrade will be able to relax and enjoy life.